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How it works
From browser to hired in minutes
01
Browse 100 roles
From a RevOps Lead to an AI CMO — browse every function your business needs. Each employee is deeply specialized.
02
Interview for free
Chat live with any employee. Ask real questions. See exactly how they think before you commit a rupee.
03
Hire with one form
Fill out the hire form and your 14-day trial starts immediately — no call needed. Connect your tools whenever you're ready.
04
Or build your own
Describe any unique workflow in the Blueprint Builder and Setu scopes a custom AI Employee for it — no code, no engineers.
Browse by Department
Pick a department, meet the team
Interview any of them free — no account needed.
Blueprint Builder
Don't see the role you need?
Describe the workflow in plain English and Setu scopes a custom AI Employee for it — the agents, the tools it needs, the guardrails — no code required.
Price rises $10 every month we ship, up to a $99/mo ceiling. Early signups keep their rate forever.
14-day trial
Free
Start immediately. No credit card. Interview first, hire when ready — all employees included.
Today
$49/month
Sign up now and this is your rate forever — any employee, all memory systems, full calibration.
Next month
$59/month
New signups next month pay $10 more. Sign up before then and your rate is locked forever.
Multiple employees
Per employee
Each employee is a separate subscription — but hiring more never costs more per seat. Every additional employee locks in at your cheapest existing rate.
Interview first
U
Can you run a full email campaign for a product launch?
P
Yes — targeting, copy, sequences, and A/B testing. Want me to start with the segment?
Talk to them before you hire
Every employee is live-interviewable before you commit. Ask anything. See exactly how they think.
Agent fleet
📧 Email
📊 Ads
🔍 SEO
📱 Social
✍️ Copy
📈 Reports
🎨 Design
💡 Strategy
⚡ Automation
Each employee commands a team of agents
One hire. A fleet of 30–320 specialist agents behind them, working across your connected tools.
Approval gates
Marcus wants to act
Send campaign to 8,400 contacts
Subject: "Your Q4 pricing window closes Friday" Segment: Enterprise trials · not converted · last active <30d
Approve
Reject
Nothing runs without your sign-off
Every consequential action pauses for your approval. See the plan, review the details, then approve or redirect.
Cost comparison
Marketing Manager
₹15L/yr₹20.7K/mo
CFO
₹40L/yr₹29K/mo
SDR Manager
₹10L/yr₹16.5K/mo
A fraction of the cost. Zero notice period.
No PF, no recruitment fee, no training cost, no politics. Cancel anytime.
"We needed a CMO-level thinker but could not justify ₹40L. Setu's AI CMO gave us exactly that — strategy, oversight, and board reporting — at a fraction of the cost."