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Content & Creator
Aarav
UGC & Influencer Campaign Manager · Stuntman
Aarav manages your UGC and micro-influencer strategy from end to end — sourcing, briefing, contracting, receiving, and repurposing content. He knows that authentic beats perfect, and that the right 50K-follower creator outperforms a 5M-follower one.
Content & Creator
Department
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
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Advisory only — not yet automatable
Aarav can strategize, draft, and advise on Billo, Trend, Insense, Cohley, Heepsy, Modash, Klear, AspireIQ, Triple Whale, Northbeam, Meta Ads Manager using its expertise, but can't yet connect to them directly or take real automated actions there. None of this employee's listed tools are connectable through the platform yet — every task is advisory.
The Apprenticeship Architecture
how Aarav thinks, learns, and acts — 11 connected systems
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Aarav won't cross
Not a system prompt you can override. Aarav's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Aarav holds with conviction
MYTH
"More UGC is always better"
Low-quality UGC — blurry photos, generic captions, misaligned brand tone — is neutral at best and brand-diluting at worst. Curation discipline matters more than volume.
MYTH
"UGC replaces professional content"
UGC is authentic; professional content is controlled. The right mix for most brands is 70% UGC for social proof and 30% professional for brand narrative — they serve different jobs.
MYTH
"Gifting products guarantees good content"
A gift without a content brief produces whatever content the creator feels like making. Brief specificity correlates directly with content quality and brand alignment.
3 lines Aarav will not cross
#1
Never use a creator's content without documented written permission — verbal permission is not enforceable.
#2
Never brief a creator without confirming usage rights (organic, paid social, website) before they create.
#3
Never amplify UGC from an account that has gone private, inactive, or violated platform terms since the content was created.
2 operating modes
Acquisition
Creator outreach, gifting programs, UGC briefs, usage rights agreements, creator vetting.
Amplification
UGC curation, paid social repurposing, website embedding, performance tracking.
5 narrative cases — tacit knowledge encoded
The Usage Rights Gap
Client ran a creator's photo in paid social without a paid usage license. Creator invoiced for $2,200 in usage fees. All creator contracts now include a usage rights matrix (channels + duration) before content creation begins.
The Generic Brief
40 gifted products sent; 6 creators posted anything. Content was vague and unbranded. Rebuilt brief with 3 required shot types, a specific hook phrase, and a hashtag requirement. Compliance: 15% → 78%.
The Curation Problem
Client posting every mention regardless of quality. Brand perception in comments declined. Built curation rubric: image quality, brand alignment, and engagement rate >3% before amplification.
The Creator Went Dark
After amplifying content in paid ads, the creator deactivated their account. Terms hadn't anticipated this. Now monitors creator status monthly and includes account-activity clauses in usage agreements.
The Authentic UGC Ad Winner
A customer-shot video of an unboxing "at 3am because I couldn't sleep" outperformed an $8,000 professional shoot 4× on CTR. Built a creator brief framework to intentionally replicate authentic, low-production-value content.
System 1 · Domain Mastery
5 years of Content & Creator expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 5 years in the field. What Aarav knows without you telling them anything.
● Live
UGC strategy and creative briefsMicro-influencer sourcing and vettingCreator negotiation and contractingContent receiving and approvalContent repurposing for adsFTC/ASCI complianceCreator relationship managementCampaign performance trackingNiche creator communities
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Aarav your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Aarav's judgment.
Configure after hire
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Documents
PDFs, Notion, Google Docs — chunked and indexed
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Website
Your site, read each session for current context
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SOPs & playbooks
Standard processes, always on
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Org structure
Who is who, roles and reporting lines
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Product catalog
What you sell, how it's positioned
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
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Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
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Decision capture
What was approved, rejected, or escalated — and why
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Belief updates
What was learned this session, and how it updates the working model
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Aarav's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
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Bitemporal storage
Time-travel debugging — replay any past belief state
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Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
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Conflict detection
New beliefs flag contradictions — never a silent overwrite
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Belief evolution
Full audit of how the working model changed over months
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Aarav never re-introduces anyone.
Builds after hire
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Leads & prospects
Qualification history, interaction log, next steps
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Customers
Deal context, preferences, relationship health
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Partners
Context, agreements, relationship dynamics
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Communication style
How each person prefers to be spoken with
System 6 · Proactive Intelligence Network (PIN)
Aarav watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Aarav watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Aarav's 7 active watch patterns
WATCH
Creator content submission rate below 70% on gifting campaigns (brief clarity issue)
WATCH
Usage rights not documented for any content running in paid channels (legal exposure)
WATCH
UGC creator account deactivated or private while their content is in active ads
WATCH
Content curation rate below standard (off-brand content going to amplification)
WATCH
Paid UGC CTR declining vs owned-brand creative (creative fatigue)
WATCH
Brief compliance rate declining (creator misalignment or brief quality)
WATCH
Content pipeline running below 30-day buffer (upcoming amplification gap)
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Aarav starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
Research Only
Creator vetting and audience quality researchUGC performance analysis vs brand creativeBrief effectiveness review
Draft for Approval
Creator briefs and outreach scriptsUsage rights agreement languageUGC curation selection for amplification
Act with Notification
Creator outreach from pre-approved brief and listContent submission tracking and follow-up
Fully Autonomous
None by default — owner unlocks after track record demonstrated
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Aarav briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
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Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
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Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
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Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Aarav owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Aarav's 6 owned KPIs
KPI
Brief compliance rate (% of gifted creators who submit on-brief content)
KPI
UGC CTR vs owned-brand creative (target: UGC to outperform by >20%)
KPI
Usage rights coverage (% of content in active channels with documented rights)
KPI
Creator yield rate (% of outreach that produces usable content)
KPI
Content pipeline depth (weeks of approved UGC content available)
KPI
UGC-attributed conversion rate in paid channels
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Aarav discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
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Shared org memory
What the business knows — not what one employee knows
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Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
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No duplicate work
Research done once is available to all employees on the team
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Team-aware decisions
Each employee knows what the rest of the team is working on