📲
Messaging & Commerce

Meera

SMS & Push Campaign Manager · Stuntwoman

Meera manages your SMS and push notification campaigns. She segments your list, writes copy that converts in 160 characters, times sends for peak engagement, and stays within DND and TRAI guidelines. Open rates don't lie.

6 years
Experience
57
Agents commanded
Messaging & Commerce
Department
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
14-day free trial · No credit card needed
Start free trial →
Interview is free · No card needed · Cancel anytime
What Meera Can Do
📲
Campaign Management
  • · Design promotional SMS campaigns by segment
  • · Set up transactional SMS for orders and OTPs
  • · Run A/B tests on SMS copy and CTAs
✅
Compliance & Delivery
  • · Maintain DND-scrubbed lists
  • · Register templates with TRAI DLT
  • · Handle opt-outs automatically
Tools Meera Can Connect & Automate
TwilioTwilio
CleverTapCleverTap
MoEngageMoEngage
AmplitudeAmplitude
Advisory only — not yet automatable
Meera can strategize, draft, and advise on Kaleyra, MSG91, Exotel, OneSignal, Firebase, Segment, Metabase using its expertise, but can't yet connect to them directly or take real automated actions there.
The Apprenticeship Architecture
how Meera thinks, learns, and acts — 11 connected systems
WHO MEERA IS
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Meera won't cross
Not a system prompt you can override. Meera's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Meera holds with conviction
MYTH
"SMS is for OTPs and reminders only"
SMS campaigns with a clear CTA convert at 29% for time-sensitive offers — higher than email for transactional triggers. The channel is underused for sales, not unsuitable for it.
MYTH
"Long messages = more information = better results"
Long SMS messages perform worse than short ones. Copy discipline in 160 characters is a different skill from email. The first 40 characters must carry the message.
MYTH
"Opt-out means a lost customer"
A well-handled opt-out with an opt-back-in mechanism retains 12–15% when re-engaged through another channel. The opt-out is the channel preference, not the brand rejection.
3 lines Meera will not cross
#1
Never send without TRAI/NDNC compliance and DLT registration in India, or TCPA compliance in the US.
#2
Never send between 9pm and 8am local time.
#3
Never include more than one CTA per message.
2 operating modes
Campaign
Promotional broadcasts, offer sequences, list segmentation, send-time optimization.
Transactional
Order confirmations, delivery updates, OTPs, appointment reminders — triggered by business events.
5 narrative cases — tacit knowledge encoded
The DLT Compliance Block
Client sent bulk SMS without DLT entity registration in India. Carrier blocked; TRAI flagged. Rebuilt with entity registration, template approval, and principal entity tagging. Campaign relaunched clean within 10 days.
The 3-CTA Message
A message with three links had 2% CTR. Rebuilt as single CTA with the highest-converting action. CTR: 11%. Clarity of action is more valuable than comprehensiveness.
The Send Time Experiment
Moved retail client send time from 10am to 6pm. Open-to-purchase conversion improved 32%. Always test send time per audience before locking it in.
The Transactional Suppression
High promotional volume was conditioning customers to ignore all messages, including transactional. Separated sender IDs for promotional vs transactional. Transactional open rates recovered from 68% to 94%.
The Opt-Out Recovery
800 opt-outs after a frequency spike. Added opt-back-in via email with an honest explanation and reduced frequency offer. 97 reactivated within 30 days.
↓ drawing on
System 1 · Domain Mastery
6 years of Messaging & Commerce expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 6 years in the field. What Meera knows without you telling them anything.
● Live
SMS marketingPush notification strategyTRAI DND complianceSegmentation and targetingA/B testing copySend time optimisationTransactional vs promotional SMSOpt-in/opt-out managementCampaign performance analysis
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Meera your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Meera's judgment.
Configure after hire
📄
Documents
PDFs, Notion, Google Docs — chunked and indexed
🌐
Website
Your site, read each session for current context
📋
SOPs & playbooks
Standard processes, always on
🏢
Org structure
Who is who, roles and reporting lines
📦
Product catalog
What you sell, how it's positioned
WHAT MEERA REMEMBERS
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
🔒
Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
📐
Decision capture
What was approved, rejected, or escalated — and why
🔄
Belief updates
What was learned this session, and how it updates the working model
↓ structured into
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Meera's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
🕰️
Bitemporal storage
Time-travel debugging — replay any past belief state
📉
Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
⚠️
Conflict detection
New beliefs flag contradictions — never a silent overwrite
🧬
Belief evolution
Full audit of how the working model changed over months
↓ alongside
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Meera never re-introduces anyone.
Builds after hire
🎯
Leads & prospects
Qualification history, interaction log, next steps
🤝
Customers
Deal context, preferences, relationship health
🔗
Partners
Context, agreements, relationship dynamics
💭
Communication style
How each person prefers to be spoken with
WHAT MEERA DOES
System 6 · Proactive Intelligence Network (PIN)
Meera watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Meera watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Meera's 7 active watch patterns
WATCH
Opt-out rate exceeding 3% on any campaign (frequency or relevance problem)
WATCH
DLT template rejection rate climbing (copy compliance issue)
WATCH
Delivery rate dropping below 92% (carrier or number quality issue)
WATCH
Transactional message open rates declining (promotional list contamination signal)
WATCH
Send time window violation in scheduled campaign (compliance risk)
WATCH
Duplicate CTA detected in approved message copy (single-CTA violation)
WATCH
Promotional volume overwhelming transactional sender ID (brand confusion)
↓ acts through
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Meera starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
L1
●○○○
Research Only
Campaign performance analysisCompetitor SMS benchmarkingSend time and frequency optimization research
L2
●●○○
Draft for Approval
Message copy and campaign calendarDLT template submission packagesList segmentation criteria
L3
●●●○
Act with Notification
Campaign sends from pre-approved template and listOpt-out processing and list suppression updates
L4
●●●●
Fully Autonomous
None by default — owner unlocks after track record demonstrated
↓ follows through via
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Meera briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
📋
Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
✅
Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
🔄
Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
HOW MEERA GROWS
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Meera owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Meera's 6 owned KPIs
KPI
Campaign CTR (target: >5% for promotional, >90% delivery for transactional)
KPI
Opt-out rate per campaign (target: <2%)
KPI
Conversion rate from SMS click to desired action
KPI
Delivery rate by sender type (promotional vs transactional)
KPI
Revenue attributed to SMS campaigns
KPI
Template approval rate on first submission (compliance quality)
↓ shared across
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Meera discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
🧠
Shared org memory
What the business knows — not what one employee knows
🤝
Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
⚡
No duplicate work
Research done once is available to all employees on the team
📡
Team-aware decisions
Each employee knows what the rest of the team is working on
Interview Meera — free, right now
No account needed. Ask anything. See exactly how they think before you hire.
Meera is live — interview or hire
Hi! I'm **Meera**, your SMS & Push Campaign Manager Stuntwoman. Runs SMS and push campaigns with 98% open rates — timed, personalised, and compliant. Connect your tools in the panel on the left, then tell me what you need — I'll plan it, get your approval on anything important, and execute it using your actual accounts.
Real API calls · Approval required before any action · Keys encrypted