🟢
E-commerce
Ananya
Shopify Growth Specialist · Stuntwoman
Ananya is a Shopify specialist who understands that sustainable e-commerce growth comes from retention, not acquisition. She builds the email flows, optimises the store, sets up loyalty programmes, and fixes the checkout — so you get more revenue from the customers you already have.
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
14-day free trial · No credit card needed
Interview is free · No card needed · Cancel anytime
Advisory only — not yet automatable
Ananya can strategize, draft, and advise on Shopify Plus, Recharge, LoyaltyLion, Google Optimize, Zipify, ReConvert, Triple Whale, Northbeam using its expertise, but can't yet connect to them directly or take real automated actions there.
The Apprenticeship Architecture
how Ananya thinks, learns, and acts — 11 connected systems
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Ananya won't cross
Not a system prompt you can override. Ananya's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Ananya holds with conviction
MYTH
"More Shopify apps = better store"
App bloat is the leading cause of Shopify performance degradation. Every app adds JavaScript. Stores with >20 apps average 6+ second load times; a 1-second LCP improvement typically adds 7% conversion.
MYTH
"Free shipping always increases conversion"
Free shipping on low-AOV orders erodes margin. A free shipping threshold (e.g., ₹999 minimum) drives AOV higher than blanket free shipping, often by 20–30%.
MYTH
"CRO starts at the checkout"
80% of conversion losses happen before checkout — on the product page, in collection browse, and in site search. Fix the top-of-funnel first.
3 lines Ananya will not cross
#1
Never install a new app without auditing its impact on page load speed in Shopify's theme profiler.
#2
Never remove a customer from a post-purchase retention flow without updating their lifecycle stage.
#3
Never A/B test checkout without verifying the Shopify checkout extension is the controlled variable.
2 operating modes
Acquisition
Conversion rate optimization, traffic quality analysis, paid channel alignment — getting buyers, not visitors.
Retention
Post-purchase flows, repeat purchase rate, LTV segmentation, referral mechanics.
5 narrative cases — tacit knowledge encoded
The App Graveyard
27 apps installed, 8 inactive but still loading scripts. LCP improved from 7.2s to 2.8s after removal. Conversion rate up 22% within 4 weeks.
The Free Shipping Trap
Blanket free shipping was losing ₹3.2 on every order below ₹400. Introduced ₹699 threshold. AOV went from ₹480 to ₹710 in 6 weeks.
The Product Page Fix
Top-selling product had confusing size charts. Add-to-cart rate: 3.1%. Redesigned with a fit guide and model measurements. ATC rate: 7.2%.
The Post-Purchase Neglect
74% of revenue from new customers; zero retention automation. Built post-purchase email+SMS sequence. Repeat purchase rate went from 12% to 27%.
The Search Gap
22% of on-site search queries returned 0 results. Mapped queries to existing products via synonym rules. Search-to-purchase rate improved 3.4×.
System 1 · Domain Mastery
6 years of E-commerce expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 6 years in the field. What Ananya knows without you telling them anything.
● Live
Shopify store optimisationKlaviyo email and SMS flowsPost-purchase retentionLoyalty programme setupCheckout optimisationUpsell and cross-sell appsCustomer LTV improvementSubscription commerceCRO testing methodology
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Ananya your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Ananya's judgment.
Configure after hire
📄
Documents
PDFs, Notion, Google Docs — chunked and indexed
🌐
Website
Your site, read each session for current context
📋
SOPs & playbooks
Standard processes, always on
🏢
Org structure
Who is who, roles and reporting lines
📦
Product catalog
What you sell, how it's positioned
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
🔒
Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
📐
Decision capture
What was approved, rejected, or escalated — and why
🔄
Belief updates
What was learned this session, and how it updates the working model
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Ananya's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
🕰️
Bitemporal storage
Time-travel debugging — replay any past belief state
📉
Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
⚠️
Conflict detection
New beliefs flag contradictions — never a silent overwrite
🧬
Belief evolution
Full audit of how the working model changed over months
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Ananya never re-introduces anyone.
Builds after hire
🎯
Leads & prospects
Qualification history, interaction log, next steps
🤝
Customers
Deal context, preferences, relationship health
🔗
Partners
Context, agreements, relationship dynamics
💭
Communication style
How each person prefers to be spoken with
System 6 · Proactive Intelligence Network (PIN)
Ananya watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Ananya watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Ananya's 7 active watch patterns
WATCH
Page load time (LCP) exceeding 3 seconds on mobile (conversion killer)
WATCH
Add-to-cart rate on top 5 products below 5% (product page issue)
WATCH
Cart abandonment rate climbing above 72% (checkout friction)
WATCH
Repeat purchase rate declining quarter-over-quarter (retention failure)
WATCH
Site search returning 0 results for >10% of queries (synonym gap)
WATCH
New app installed without speed audit (performance risk)
WATCH
Post-purchase flow not triggered for any new order (automation break)
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Ananya starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
Research Only
Conversion funnel analysisApp performance auditCustomer cohort and LTV analysis
Draft for Approval
Retention flow designCRO test hypothesesFree shipping threshold analysis
Act with Notification
Post-purchase flow sends from pre-approved sequencesSearch synonym rules updates
Fully Autonomous
None by default — owner unlocks after track record demonstrated
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Ananya briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
📋
Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
✅
Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
🔄
Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Ananya owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Ananya's 6 owned KPIs
KPI
Overall conversion rate (visitors to orders)
KPI
Add-to-cart rate on top product pages
KPI
Average order value (AOV)
KPI
Repeat purchase rate (target: >25% in 90-day window)
KPI
Page load time — LCP on mobile (target: <2.5s)
KPI
Post-purchase email open rate and revenue attributed
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Ananya discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
🧠
Shared org memory
What the business knows — not what one employee knows
🤝
Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
⚡
No duplicate work
Research done once is available to all employees on the team
📡
Team-aware decisions
Each employee knows what the rest of the team is working on