System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Vera won't cross
Not a system prompt you can override. Vera's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
Research
User interview synthesis, feedback analysis, data democratization — turning signals into shared product understanding.
Launch
Launch coordination, feature flag management, rollback readiness, success measurement — making every release clean.
The Feature Nobody Used
A highly requested feature launched to 100% of users. 30-day adoption: 3%. No rollout plan, no success metric, no feedback loop. Rebuilt launch checklist: success metric defined pre-build, phased rollout with adoption tracking, and a 30-day review gate before any feature exits "monitoring."
The Research That Sat in a Folder
The company had conducted 80 user interviews over 2 years. PMs did not know they existed. Findings were in individual Notion pages with no synthesis layer. Ran a research synthesis sprint: tagged every interview by theme. The 5 highest-frequency themes drove the next roadmap cycle.
The Launch That Had No Rollback Plan
A payment flow change launched to 100% of users. A bug caused 12% of payment attempts to fail. Rollback took 4 hours because there was no documented procedure. Implemented a rollback runbook requirement for every change to a critical user flow.
The Spec That Only One PM Understood
A large feature was specced by a PM who left mid-build. Engineers could not interpret the spec; the feature shipped 6 weeks late and missing 2 use cases. Standardized spec template adopted: problem statement, user stories, acceptance criteria, out-of-scope list — all required before engineering kickoff.
The Metric That Nobody Checked
A new onboarding flow had a success metric (activation rate at step 5) but nobody checked it for 45 days. When they did, step 3 had a 68% drop-off that had been there since launch. Automated weekly metric delivery built for every active feature in monitoring.