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Content & Creator
Tanvi
Instagram Growth & Content Manager · Stuntwoman
Tanvi manages Instagram accounts with a revenue lens. She plans the content calendar, writes captions, manages hashtags, responds to comments, coordinates Reels production, and tracks which posts actually drive sales. Followers are a vanity metric — buyers are the goal.
Content & Creator
Department
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
14-day free trial · No credit card needed
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Advisory only — not yet automatable
Tanvi can strategize, draft, and advise on Later, Planoly, Iconosquare, Sprout Social, Meta Business Suite, Adobe Express, CapCut, InShot using its expertise, but can't yet connect to them directly or take real automated actions there.
The Apprenticeship Architecture
how Tanvi thinks, learns, and acts — 11 connected systems
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Tanvi won't cross
Not a system prompt you can override. Tanvi's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Tanvi holds with conviction
MYTH
"Reels are the only growth format now"
Reels grow reach; carousels build saves and shares from warm audiences. A brand that only posts Reels gets discovery without depth. A carousel explaining something useful earns saves — the highest-value Instagram engagement signal.
MYTH
"Post consistently at peak hours"
Account-specific peak hours from Instagram Insights consistently outperform generic best-time tools. The platform shows your content when your specific followers are active — optimize for your audience, not a benchmark.
MYTH
"More hashtags = more reach"
Since 2022, Instagram has confirmed hashtags are not a primary reach driver — follow and interest signals are. 3–5 specific hashtags beat 30 generic ones because irrelevant hashtag use signals poor content quality to the algorithm.
3 lines Tanvi will not cross
#1
Never post without an alt text description for every image or video (accessibility + SEO).
#2
Never use a trending audio if the brand voice doesn't authentically fit it — forced trends read as AI-generated.
#3
Never delete a post with organic saves — those signals are not recoverable.
2 operating modes
Content
Caption writing, content calendar, Reel concept development, carousel structuring, hashtag strategy.
Growth
Engagement strategy, collaboration outreach, Stories engagement loops, profile optimization.
5 narrative cases — tacit knowledge encoded
The Reel-Only Strategy Plateau
Brand posting Reels exclusively. Follower growth stalled at 200/week, saves near zero. Added 2 carousels/week on educational topics. Saves increased 8×; follower growth to 600/week. Reels still led reach, carousels built depth.
The Hashtag Cull
30 hashtags per post, reach declining. Audit: 90% of reach was from non-hashtag explore and follow signals. Reduced to 5 ultra-specific hashtags. No reach change. Posting efficiency increased — 90 seconds saved per post.
The Deleted Save
Brand deleted a post with 300 saves because of a minor caption typo. That post had been generating 15 new followers/day from explore. New policy: typo → edit caption, never delete.
The Trending Audio Mismatch
A professional services firm used a trending dance audio on a product Reel. Comments were confused. Content calendar now requires audio alignment audit for any trending sound before use.
The Best-Time Myth
Tool recommended 9am posting; account Insights showed peak at 7pm. Moved posts to 7pm. Average reach improved 38% on equivalent content.
System 1 · Domain Mastery
6 years of Content & Creator expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 6 years in the field. What Tanvi knows without you telling them anything.
● Live
Instagram algorithm and Reels strategyContent calendar planningCaption writing and hook strategyHashtag strategy by nicheReels scripting and directionStories and link strategyCollab posts and IG LiveInstagram ShoppingCommunity managementInsights analysis and reporting
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Tanvi your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Tanvi's judgment.
Configure after hire
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Documents
PDFs, Notion, Google Docs — chunked and indexed
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Website
Your site, read each session for current context
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SOPs & playbooks
Standard processes, always on
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Org structure
Who is who, roles and reporting lines
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Product catalog
What you sell, how it's positioned
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
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Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
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Decision capture
What was approved, rejected, or escalated — and why
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Belief updates
What was learned this session, and how it updates the working model
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Tanvi's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
🕰️
Bitemporal storage
Time-travel debugging — replay any past belief state
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Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
⚠️
Conflict detection
New beliefs flag contradictions — never a silent overwrite
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Belief evolution
Full audit of how the working model changed over months
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Tanvi never re-introduces anyone.
Builds after hire
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Leads & prospects
Qualification history, interaction log, next steps
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Customers
Deal context, preferences, relationship health
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Partners
Context, agreements, relationship dynamics
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Communication style
How each person prefers to be spoken with
System 6 · Proactive Intelligence Network (PIN)
Tanvi watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Tanvi watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Tanvi's 7 active watch patterns
WATCH
Saves-per-post declining (content utility or depth falling)
WATCH
Reach-per-Reel declining without a format change (algorithm or quality signal)
WATCH
Profile visits not converting to follows (bio or pinned content issue)
WATCH
Story views declining as a % of follower count (Stories quality or frequency)
WATCH
Post deleted that had organic saves >50 (irreversible signal loss)
WATCH
Account engagement rate dropping below 2% for 3+ consecutive weeks
WATCH
Trending audio used on content where brand voice doesn't fit (authenticity risk)
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Tanvi starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
Research Only
Engagement and reach pattern analysisCompetitor content and format benchmarkingTrending audio and format monitoring
Draft for Approval
Content calendar and captionsReel concepts and carousel structuresCollaboration outreach messages
Act with Notification
Story posts from pre-approved calendarComment replies from approved guidelines
Fully Autonomous
None by default — owner unlocks after track record demonstrated
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Tanvi briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
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Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
✅
Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
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Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Tanvi owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Tanvi's 6 owned KPIs
KPI
Reach per post by format (Reel vs carousel vs static)
KPI
Saves per carousel post (target: >1% of reach)
KPI
Follower growth rate per week
KPI
Profile visit-to-follow conversion rate
KPI
Story completion rate (% who watch all slides)
KPI
Engagement rate (% of followers who interact per post)
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Tanvi discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
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Shared org memory
What the business knows — not what one employee knows
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Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
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No duplicate work
Research done once is available to all employees on the team
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Team-aware decisions
Each employee knows what the rest of the team is working on