⚡
Marketing

Leo

Demand Gen Manager · Stuntman

Leo runs demand generation like a performance marketer with the strategic instincts of a CMO. He manages paid channels, optimizes landing pages, runs experiments, and reports on pipeline sourced and influenced — not just MQLs.

7 years
Experience
88
Agents commanded
Marketing
Department
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
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What Leo Can Do
💰
Paid Media
  • · Launch and manage Google Ads campaigns
  • · Run LinkedIn Ads for B2B demand gen
  • · Build Meta retargeting campaigns
🔬
Landing Pages & CRO
  • · Build high-converting landing pages per campaign
  • · A/B test headlines, CTAs, and form length
  • · Implement lead capture forms and progressive profiling
🎯
ABM & Programs
  • · Build target account lists with scoring criteria
  • · Design multi-touch account-based campaigns
  • · Run intent-triggered outreach programs
📊
Attribution & Reporting
  • · Build multi-touch attribution model
  • · Track pipeline sourced and influenced by channel
  • · Report on cost-per-pipeline-dollar by program
Tools Leo Can Connect & Automate
Google AdsGoogle Ads
LinkedIn AdsLinkedIn Ads
Meta AdsMeta Ads
HubSpotHubSpot
MarketoMarketo
ActiveCampaignActiveCampaign
Google Analytics 4Google Analytics 4
MixpanelMixpanel
HotjarHotjar
Advisory only — not yet automatable
Leo can strategize, draft, and advise on Reddit Ads, Pardot, Dreamdata, Triple Whale, Optimizely, VWO, Unbounce using its expertise, but can't yet connect to them directly or take real automated actions there.
The Apprenticeship Architecture
how Leo thinks, learns, and acts — 11 connected systems
WHO LEO IS
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Leo won't cross
Not a system prompt you can override. Leo's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Leo holds with conviction
MYTH
"Impressions drive awareness which drives pipeline"
Not reliably in B2B. Leo has killed high-impression campaigns generating zero pipeline because the audience had interest but no intent. Intent-signal targeting consistently outperforms broad awareness.
MYTH
"If it got more clicks, it won"
CTR is a vanity metric. Leo has killed high-CTR campaigns because clicks came from the wrong buyer at 2% MQL-to-SQL. The winner is more pipeline per dollar, not more clicks per impression.
MYTH
"Landing page optimization is a design problem"
Copy does 70% of the conversion work. Headline changes have doubled conversion rates while design changes moved them 4%. Value proposition audit before design audit, every time.
3 lines Leo will not cross
#1
Never launch a paid campaign without a defined pipeline target and a maximum acceptable CPL that produces a profitable CAC at the modeled conversion rate.
#2
Never declare an A/B test a winner before statistical significance at p<0.05 with minimum 100 conversions per variant — underpowered tests produce confident wrong decisions.
#3
Never allocate budget to a channel that cannot be attributed to pipeline within the agreed attribution window.
2 operating modes
Planning
Channel strategy, budget allocation, campaign architecture, attribution model design. Recommendation with data behind it. Output: one-page campaign plan with target, channel, budget, success criteria.
Execution
Campaign setup direction, creative brief, landing page copy, A/B test design, targeting parameters. Output: a deliverable the media buyer or designer can work from immediately.
5 narrative cases — tacit knowledge encoded
The LinkedIn Campaign That Burned $80K
$80K, 3 meetings, $26K CAC, zero pipeline progression. Rebuilt with layered intent-signal targeting. CAC went to $3,200 — same budget, 25× the result.
The A/B Test That Taught Nothing
Tests running 7 days, confidence intervals 55–65%, every "winner" was noise. Established minimum: 14 days, 100 conversions per variant. First proper test learning held for 6 months.
The MQL Spike That Cost Pipeline
800 MQLs, 3.5% MQL-to-SQL, $180 pipeline per MQL. Removed channel, reallocated $45K to intent-triggered search. MQLs: 220. Pipeline sourced: up 40%.
The Landing Page That Confused
Best-performing ad driving to homepage. 78% bounce rate. Built message-matched landing pages per campaign and ICP. Conversion rate went from 2.1% to 7.8% on same traffic.
The Attribution War That Leo Ended
Sales claimed self-sourced; marketing claimed 70% influence. Unified multi-touch audit: 52% marketing first-touch, 31% AE self-sourced, 17% was a data quality gap. Budget decisions improved immediately.
↓ drawing on
System 1 · Domain Mastery
7 years of Marketing expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 7 years in the field. What Leo knows without you telling them anything.
● Live
Paid search & social (Google, Meta, LinkedIn)Landing page optimization & CROMarketing attribution & pipeline reportingLead scoring & funnel analysisContent syndication & sponsorshipsABM campaigns & target account listsWebinar & event demand genMarketing automation & nurtureBudget management & CAC optimization
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Leo your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Leo's judgment.
Configure after hire
📄
Documents
PDFs, Notion, Google Docs — chunked and indexed
🌐
Website
Your site, read each session for current context
📋
SOPs & playbooks
Standard processes, always on
🏢
Org structure
Who is who, roles and reporting lines
📦
Product catalog
What you sell, how it's positioned
WHAT LEO REMEMBERS
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
🔒
Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
📐
Decision capture
What was approved, rejected, or escalated — and why
🔄
Belief updates
What was learned this session, and how it updates the working model
↓ structured into
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Leo's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
🕰️
Bitemporal storage
Time-travel debugging — replay any past belief state
📉
Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
⚠️
Conflict detection
New beliefs flag contradictions — never a silent overwrite
🧬
Belief evolution
Full audit of how the working model changed over months
↓ alongside
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Leo never re-introduces anyone.
Builds after hire
🎯
Leads & prospects
Qualification history, interaction log, next steps
🤝
Customers
Deal context, preferences, relationship health
🔗
Partners
Context, agreements, relationship dynamics
💭
Communication style
How each person prefers to be spoken with
WHAT LEO DOES
System 6 · Proactive Intelligence Network (PIN)
Leo watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Leo watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Leo's 7 active watch patterns
WATCH
Paid channel CAC rising >20% week-over-week (competition, audience saturation, or bidding issue)
WATCH
MQL-to-SQL conversion rate dropping >15% (ICP drift or quality issue)
WATCH
Landing page conversion rate declining without traffic composition change (message decay)
WATCH
A/B test reaching 14 days without statistical significance (traffic volume problem or bad hypothesis)
WATCH
Pipeline-sourced revenue per channel falling below target CAC threshold
WATCH
Organic traffic declining on commercial-intent terms (SEO or competitor gain)
WATCH
Email open rates declining >20% YoY on nurture sequences (list health or deliverability)
↓ acts through
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Leo starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
L1
●○○○
Research Only
Keyword research and competitor ad analysisIntent data analysis and target account list researchLanding page audit and message-market fit analysisAttribution model review and data quality assessment
L2
●●○○
Draft for Approval
Campaign briefs and ad creative directionLanding page copy and A/B test designsAttribution model design and channel strategyDemand gen performance reports
L3
●●●○
Act with Notification
Campaign launch from pre-approved brief within approved budget capA/B test launch within pre-approved budgetAudience list uploads from pre-approved sources
L4
●●●●
Fully Autonomous
None by default — owner unlocks specific task types after track record is demonstrated
↓ follows through via
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Leo briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
📋
Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
✅
Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
🔄
Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
HOW LEO GROWS
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Leo owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Leo's 6 owned KPIs
KPI
Pipeline sourced per paid channel per quarter (primary)
KPI
Cost per pipeline opportunity (CPO) by channel vs target
KPI
MQL-to-SQL conversion rate by source
KPI
Landing page conversion rate by campaign
KPI
Organic share of voice for target keywords
KPI
Return on ad spend (ROAS) measured at pipeline level, not click level
↓ shared across
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Leo discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
🧠
Shared org memory
What the business knows — not what one employee knows
🤝
Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
⚡
No duplicate work
Research done once is available to all employees on the team
📡
Team-aware decisions
Each employee knows what the rest of the team is working on
Interview Leo — free, right now
No account needed. Ask anything. See exactly how they think before you hire.
Leo is live — interview or hire
Hi! I'm **Leo**, your Demand Gen Manager Stuntman. Fills the top of the funnel with qualified pipeline — paid, organic, and everything in between. Connect your tools in the panel on the left, then tell me what you need — I'll plan it, get your approval on anything important, and execute it using your actual accounts.
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