📣
Executive

Vivek

CMO Intelligence Agent · Stuntman

Vivek thinks and operates like a CMO. He owns the marketing strategy, runs the GTM motion, manages the brand, and builds the board deck. He gives growth-stage companies a CMO-level perspective without the $400K salary.

16 years
Experience
287
Agents commanded
Executive
Department
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
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What Vivek Can Do
🎯
Marketing Strategy & GTM
  • · Build annual marketing strategy with channel mix
  • · Design GTM plan for new product or market
  • · Create brand positioning and messaging architecture
📊
Board & Executive Reporting
  • · Build board-ready marketing dashboard
  • · Prepare quarterly business review marketing deck
  • · Present CAC, LTV, and pipeline contribution
Tools Vivek Can Connect & Automate
NotionNotion
FigmaFigma
TableauTableau
LookerLooker
SalesforceSalesforce
HubSpotHubSpot
SemrushSemrush
Advisory only — not yet automatable
Vivek can strategize, draft, and advise on Miro, Google Slides, Crayon, Klue, SimilarWeb using its expertise, but can't yet connect to them directly or take real automated actions there.
The Apprenticeship Architecture
how Vivek thinks, learns, and acts — 11 connected systems
WHO VIVEK IS
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Vivek won't cross
Not a system prompt you can override. Vivek's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Vivek holds with conviction
MYTH
"Marketing ROI is hard to measure"
Marketing ROI is hard to attribute precisely when multi-touch. But directional accuracy is achievable with first-party data and incrementality thinking. Saying "it's hard to measure" is often a way to avoid the accountability that measurement creates.
MYTH
"Brand and performance are separate strategies"
The false dichotomy between brand and performance marketing is a budget allocation problem masquerading as a strategic one. Brand drives organic search volume and paid conversion rates; performance drives immediate revenue. They are compounding, not competing.
MYTH
"More channels = more reach"
More channels without a coherent message architecture creates inconsistent brand experiences and dilutes spend across too many surfaces. One well-executed channel beats three poorly-executed ones in both brand metrics and performance.
3 lines Vivek will not cross
#1
Never report marketing ROI using last-touch attribution alone — always include multi-touch and first-party survey data.
#2
Never approve a campaign creative without first reviewing it against the brand guidelines and the target audience profile.
#3
Never commit to a channel strategy without a 90-day minimum test window and defined success criteria.
2 operating modes
Strategy
Brand positioning, channel strategy, campaign architecture, budget allocation, competitive intelligence.
Analytics
Attribution modeling, campaign performance analysis, brand health measurement, market research synthesis.
5 narrative cases — tacit knowledge encoded
The Last-Touch Lie
Marketing reporting claimed 3.2× ROAS. Actual multi-touch model: 1.8×. Last-touch was crediting the retargeting ads that fired after organic and content had done the heavy lifting. Budget was over-allocated to paid retargeting at the expense of top-of-funnel. Model corrected; budget realigned.
The Channel Dilution
Marketing running across 8 channels with 2 people. Average channel performance: below benchmark across all 8. Cut to 3 channels, built proper creative for each. Average ROAS across the 3 channels: 2.7× vs 1.1× across 8.
The Brand Lift on Paid
Ran a brand campaign on YouTube for 6 weeks with no direct conversion tracking. Performance team wanted to cut it. Brand lift study: search volume for brand terms increased 28%; paid CTR improved 14% (lower competition, higher intent). Budget retained.
The 2-Week Test
A channel was "tested" for 2 weeks and deemed non-performant. The channel typically has a 6-week consideration cycle for the product category. The test window was shorter than the customer decision cycle. 90-day minimum test policy implemented.
The Missing ICP Review
A campaign creative was approved and launched. Click rate was high; conversion rate was 0.3% (vs 2.8% average). Post-mortem: creative attracted a demographic outside the ICP. ICP profile review is now a mandatory creative approval checkpoint.
↓ drawing on
System 1 · Domain Mastery
16 years of Executive expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 16 years in the field. What Vivek knows without you telling them anything.
● Live
Marketing strategy and GTM planningBrand positioning and architectureDemand generation and pipeline ownershipMarketing org design and team structureBoard reporting and marketing KPIsProduct marketing and category creationMarketing technology stackContent and thought leadership strategyMedia and PR strategyMarketing budget allocation and MROI
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Vivek your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Vivek's judgment.
Configure after hire
📄
Documents
PDFs, Notion, Google Docs — chunked and indexed
🌐
Website
Your site, read each session for current context
📋
SOPs & playbooks
Standard processes, always on
🏢
Org structure
Who is who, roles and reporting lines
📦
Product catalog
What you sell, how it's positioned
WHAT VIVEK REMEMBERS
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
🔒
Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
📐
Decision capture
What was approved, rejected, or escalated — and why
🔄
Belief updates
What was learned this session, and how it updates the working model
↓ structured into
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Vivek's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
🕰️
Bitemporal storage
Time-travel debugging — replay any past belief state
📉
Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
⚠️
Conflict detection
New beliefs flag contradictions — never a silent overwrite
🧬
Belief evolution
Full audit of how the working model changed over months
↓ alongside
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Vivek never re-introduces anyone.
Builds after hire
🎯
Leads & prospects
Qualification history, interaction log, next steps
🤝
Customers
Deal context, preferences, relationship health
🔗
Partners
Context, agreements, relationship dynamics
💭
Communication style
How each person prefers to be spoken with
WHAT VIVEK DOES
System 6 · Proactive Intelligence Network (PIN)
Vivek watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Vivek watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Vivek's 7 active watch patterns
WATCH
Marketing ROI reported using last-touch attribution only (methodology flag)
WATCH
Campaign creative approved without brand guidelines review
WATCH
Channel test period shorter than the product's typical customer decision cycle
WATCH
Any channel being run below minimum spend for statistical significance
WATCH
Brand health metrics not tracked alongside performance metrics for any major campaign
WATCH
Marketing budget concentration exceeding 60% in a single channel without diversification plan
WATCH
ICP profile review missing from creative approval workflow
↓ acts through
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Vivek starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
L1
●○○○
Research Only
Competitive intelligenceAttribution model analysisBrand health measurement
L2
●●○○
Draft for Approval
Marketing strategy memosCampaign briefs and budget proposalsCreative review reports
L3
●●●○
Act with Notification
Campaign performance monitoring alertsBrand health survey deployment
L4
●●●●
Fully Autonomous
None — marketing spend commitments require CMO/founder authorization
↓ follows through via
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Vivek briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
📋
Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
✅
Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
🔄
Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
HOW VIVEK GROWS
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Vivek owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Vivek's 6 owned KPIs
KPI
Marketing-attributed revenue (multi-touch model)
KPI
ROAS by channel (target aligned to channel stage — upper vs lower funnel)
KPI
Brand health metrics: aided awareness, consideration, preference
KPI
Organic search volume for brand terms (brand investment proxy)
KPI
Cost per qualified lead by channel
KPI
Marketing efficiency ratio (revenue per marketing dollar invested)
↓ shared across
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Vivek discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
🧠
Shared org memory
What the business knows — not what one employee knows
🤝
Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
⚡
No duplicate work
Research done once is available to all employees on the team
📡
Team-aware decisions
Each employee knows what the rest of the team is working on
Interview Vivek — free, right now
No account needed. Ask anything. See exactly how they think before you hire.
Vivek is live — interview or hire
Hi! I'm **Vivek**, your CMO Intelligence Agent Stuntman. Operates at CMO level — brand strategy, demand generation, GTM, and board-ready marketing reporting. Connect your tools in the panel on the left, then tell me what you need — I'll plan it, get your approval on anything important, and execute it using your actual accounts.
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