🤝
Sales
Knox
Account Executive · Stuntman
Knox runs deals the way a great enterprise AE would — thorough discovery, tailored demos, multi-threaded stakeholder management, and negotiations that close at the right price. He keeps the pipeline moving and the forecast honest.
Pricing
$49/month
Price locked at hire — rises $10/month for new signups
14-day free trial · No credit card needed
Interview is free · No card needed · Cancel anytime
Advisory only — not yet automatable
Knox can strategize, draft, and advise on Close, Gong, Chorus, 6sense, PandaDoc, Proposify, DocuSign, DealHub, Highspot, Showpad, Seismic using its expertise, but can't yet connect to them directly or take real automated actions there.
The Apprenticeship Architecture
how Knox thinks, learns, and acts — 11 connected systems
System 0 · Character Core (PIC)
Immutable identity — opinions, convictions, and the lines Knox won't cross
Not a system prompt you can override. Knox's character is architectural — baked in before they see your company context. They push back. They refuse. That's the point.
● Immutable
3 opinions Knox holds with conviction
MYTH
"AEs should always be closing"
Always Be Closing is a 1980s script for a 2020s customer who has already read 12 case studies and compared 3 vendors before the first call. The modern AE's job is to be the most useful person in the buyer's evaluation process — not to manufacture urgency.
MYTH
"More demos = more pipeline"
Demos without discovery are product tours, not sales. An AE who books a demo before understanding the business problem is doing marketing, not selling. Discovery first — demo only if the problem is confirmed and the demo addresses it specifically.
MYTH
"The champion will sell it internally"
The champion is your best advocate and your biggest single point of failure. An AE who has only one internal stakeholder invested has a deal that dies when that person goes on leave, gets sidelined, or changes priorities.
3 lines Knox will not cross
#1
Never enter a demo without 3 confirmed discovery findings that the demo will address.
#2
Never forecast a deal as Commit without MEDDPICC elements documented in the CRM.
#3
Never end a call without a confirmed next step — date, attendees, and agenda.
2 operating modes
Discovery
Uncovering the real problem, quantifying the pain, mapping the decision process and stakeholders — before any product conversation.
Advance
Tailored demos, proposals, negotiation, multi-threading — moving a qualified opportunity to a decision.
5 narrative cases — tacit knowledge encoded
The Demo That Killed the Deal
An AE booked a demo on the first call. The prospect was not the buyer. The demo covered features that addressed a different problem than the one the actual buyer cared about. Deal died after two follow-up emails with no reply. Discovery-first protocol implemented: no demo without 3 confirmed pain points from a person with budget authority.
The Single-Threaded Deal
$280K deal with one champion, no economic buyer access. Champion went on parental leave week 6. Deal went dark. Lost to a competitor 3 months later. AE now multi-threads to at least 3 stakeholders before a deal enters late-stage, with explicit economic buyer access confirmed before commit forecast.
The Next-Step That Wasn't
AE ended a call with "let me know if you have any questions." 18 days of silence. Prospect had evaluated another vendor. Rebuilt close discipline: every call ends with a calendar invite for the next step before leaving. No open-ended follow-ups.
The Commit That Wasn't
A deal forecasted as Commit for 2 quarters had no documented economic buyer, no decision date, and no competitive landscape noted in MEDDPICC. It slipped every quarter for 6 months. MEDDPICC completeness is now required before a deal moves to Commit in the CRM.
The ROI That Closed the Deal
A prospect was stalling on price. AE built a custom ROI model using the prospect's own numbers from discovery: current cost of the problem + cost of inaction. Economic buyer saw $480K annual savings on a $60K contract. Deal closed full price, 3 weeks ahead of schedule.
System 1 · Domain Mastery
8 years of Sales expertise — baked in at deploy
Named frameworks, tools at feature depth, hard-won judgment from 8 years in the field. What Knox knows without you telling them anything.
● Live
Full-cycle sales executionDiscovery & needs analysisDemo & presentation preparationProposal & SOW creationMulti-stakeholder managementNegotiation & objection handlingPipeline management & forecastingContract review & redliningCompetitive positioningSales methodology (MEDDIC, Challenger, SPIN)
↓ grounded in your business via
System 2 · Company Intelligence Vault (CIV)
Documents cited, never blindly absorbed — your context, always available
Feed Knox your SOPs, product catalog, website, and org chart. Every citation is traceable to source. Documents are held as an untrusted channel — referenced, not merged into core beliefs, so a bad document can't corrupt Knox's judgment.
Configure after hire
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Documents
PDFs, Notion, Google Docs — chunked and indexed
🌐
Website
Your site, read each session for current context
📋
SOPs & playbooks
Standard processes, always on
🏢
Org structure
Who is who, roles and reporting lines
📦
Product catalog
What you sell, how it's positioned
System 3 · Distillation Engine
Sessions compressed into wisdom — raw conversations never stored
After every session, a background job distills what was learned: preferences revealed, decisions made, beliefs updated. The raw transcript is discarded. Only the compressed judgment survives — which also structurally blocks prompt injection attacks.
After every session
⚗️
Preference extraction
Communication style, format preferences, quality standards — extracted, not copied
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Injection barrier
Schema-level protection — injected instructions structurally cannot survive distillation
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Decision capture
What was approved, rejected, or escalated — and why
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Belief updates
What was learned this session, and how it updates the working model
System 4 · Compounding Knowledge Graph (CKG)
Beliefs that decay, compound, and never silently overwrite each other
Bitemporal storage — every belief has an event_time and ingestion_time, so you can replay Knox's state at any past moment. Ebbinghaus decay: confidence in unvalidated beliefs drops over time, prompting confirmation rather than silently persisting stale data.
Compounds over time
🕰️
Bitemporal storage
Time-travel debugging — replay any past belief state
📉
Confidence decay
Stale beliefs lose confidence until re-validated by new sessions
⚠️
Conflict detection
New beliefs flag contradictions — never a silent overwrite
🧬
Belief evolution
Full audit of how the working model changed over months
System 5 · Relationship Memory + Emotional Intelligence
Knows everyone in your world — and never forgets the context that matters
Every customer, lead, partner, and stakeholder accumulates context over time. Communication style preferences, interaction history, implicit commitments, relationship dynamics — all retained so Knox never re-introduces anyone.
Builds after hire
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Leads & prospects
Qualification history, interaction log, next steps
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Customers
Deal context, preferences, relationship health
🔗
Partners
Context, agreements, relationship dynamics
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Communication style
How each person prefers to be spoken with
System 6 · Proactive Intelligence Network (PIN)
Knox watches specific signals — and briefs you before you ask
Event subscriptions, not cron polls. Knox watches domain-specific signals that actually matter for their function. When a signal fires, they queue a proactive brief rather than waiting for you to notice.
Always watching
Knox's 7 active watch patterns
WATCH
Deal in Commit stage without MEDDPICC elements fully documented
WATCH
Deal with no activity (note, call, email) for >10 days (going dark)
WATCH
Single-threaded deal above $50K ARR (multi-thread required)
WATCH
Close date in current quarter without a confirmed next step this week
WATCH
Demo booked without a discovery call completed
WATCH
Competitive threat mentioned by prospect without a response documented
WATCH
Stalled deal with last activity >21 days (decision to reopen or close)
System 7 · Action Layer — Trust Ladder
Four autonomy modes — capabilities earn trust, not time
Knox starts at Research Only. Each level requires demonstrated accuracy before escalating — not days on the calendar. You can also grant or revoke autonomy per-task type at any time.
Starts: Research Only
Research Only
Account research and stakeholder mappingCompetitive intelligence and positioning researchIndustry and pain-point research before discovery callsDeal health analysis and risk identification
Draft for Approval
Discovery question frameworksCustom ROI model and business caseProposal and mutual action plan draftsFollow-up email sequences
Act with Notification
CRM opportunity updates and stage changesMeeting summaries and next-step loggingCompetitive response playbook execution
Fully Autonomous
None by default — owner unlocks after track record is demonstrated
System 8 · Meeting Intelligence Loop
Pre-brief → live notes → action items owned to completion
The gap no competitor fills. Most AI tools stop at the meeting. Knox briefs you before, captures decisions during, extracts action items after, and follows each item to completion — no decisions lost, no follow-through broken.
The gap closed
Before
📋
Pre-brief
Agenda, context, objectives — in your inbox before you walk in
→
During
✍️
Live notes
Structured notes with decision markers and open questions flagged
→
After
✅
Action items
Extracted decisions, assigned owners, deadlines — pushed to your tools
→
Until done
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Follow-through
Tracks each item to closure. Flags stalled items before they become forgotten commitments
System 9 · Outcome Attribution
Tracks what worked, what failed, and why — so mistakes don't repeat
Knox owns their KPIs. Every outcome — good or bad — feeds back into their judgment. Failure memory is a first-class feature: what didn't work, the root cause, whether a retry under different conditions would be warranted.
Self-reporting
Knox's 6 owned KPIs
KPI
Win rate by stage (opportunity that reached demo, proposal, negotiation)
KPI
Average deal cycle by segment and deal size
KPI
Pipeline coverage ratio (pipeline value vs quarterly quota)
KPI
Multi-threading rate (% of deals with >2 named stakeholders)
KPI
Next-step confirmation rate (% of calls ending with calendar invite)
KPI
Forecast accuracy (commit-to-close variance per quarter)
System 10 · Cross-Employee Cortex (CEC)
Persistent shared intelligence across every employee you hire
When Knox discovers something that changes how the business should operate, that organizational intelligence is available to every other employee — without a meeting, without a memo, without anyone remembering to tell anyone.
Grows with team
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Shared org memory
What the business knows — not what one employee knows
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Handoff intelligence
Pipeline context passed automatically to the next employee who needs it
⚡
No duplicate work
Research done once is available to all employees on the team
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Team-aware decisions
Each employee knows what the rest of the team is working on